Products built & workshops run.

For an Australian owner-operator who runs three companies and was checking nine inboxes personally. Every morning, one page: each email sorted into four levels — Burning, Urgent, Optional, Cleared — with a one-line reason why. Replies come pre-drafted and are sent only after approval. "Ask your inbox" Q&A, sender history, weekly stats, and corrections that teach the sorter. Sorted 148 of 150 emails correctly on a test set. Data hosted in Australia.

For an Australian back-office provider that invoices on behalf of disability-care businesses. A weekly invoicing run per provider: 10 fixed NDIS rules — price caps, duplicates, plan dates, GST — catch errors before anything is billed. Staff fix or waive exceptions, then a single approval pushes invoices to Xero. Receivables chasing, payment reconciliation, a weekly position email and white-label branding. No AI in the money path: every rule is plain, auditable code, in line with regulator guidance on AI.

Partnered with iconOS end-to-end to build their entire operations stack: brand website, customer CRM and a client service portal. Everything built with AI in weeks instead of the typical 6-month outsourced timeline. Ideal for service businesses that want to digitise fast without depending on a large dev team.

Partnered with founder Thiên Hàn to build the brand website bepnguoihoian.vn for a Mì Quảng – Cơm Gà specialty eatery from Hoi An — a local eatery Michelin Selected for 3 consecutive years. From idea to a live site: a design that conveys the spirit of Central Vietnamese cuisine, presenting the menu, brand story, and contact info. Built fast with AI, giving the owner a polished digital storefront for customers to find and trust.

A sales-floor tool for a premium furniture retailer carrying several international brands across its showrooms. Combines customer CRM, AI product recommendations based on customer needs, and 3D visualisation so customers can see products in context. Designed to help staff recommend with confidence, shorten the sales cycle and keep data in sync across stores.

Validator.vn is a free platform helping Vietnamese business owners self-assess their operations: financial health checks, business model evaluation, AI advisor consultations. Includes a knowledge library on marketing, ops, and finance for SMEs. The mission: democratise access to strategic advisory — historically only available to large enterprises.

The global edition of Validator, focused entirely on restaurants & F&B in English-speaking markets (US, UK and beyond). ~60% of restaurants fail within 3 years — this tool helps owners "know their numbers before they open": pick one of 8 F&B models (coffee shop, fast casual, bubble tea, ghost kitchen and more), enter rent, menu, staffing and startup costs, then get back a 12-month P&L, break-even point, cash-flow forecast, a financial health score and AI-powered recommendations. Backed by a knowledge library, an 80+ item opening checklist and live market data. Built multi-market from day one, live at fnbvalidator.com.

A web app prototype for a fintech company’s field sales team at partner retail stores. Reps check in at their store, manage their customer list, track daily and weekly targets and bonuses, and run the loan calculator or the sales playbook while standing with the customer. Managers get a real-time view of every store and the whole network — instead of weekly Excel reports.

An idea-testing project: customers scan payment receipts to earn points and redeem rewards, with gamification (challenges, leaderboards, streaks) to keep them coming back to the app. In return, brands gain real purchase-behaviour data — what, where, how much — fuelling personalisation and well-targeted marketing campaigns. A modern loyalty model that turns every receipt into a customer touchpoint.

Built for a deal advisory / VC firm in Australia (anonymised per NDA): an AI agent that automates the entire deal-sourcing grind for investors acquiring businesses — from sweeping broker marketplaces at scale, scoring against investment criteria (revenue, EBITDA, industry, region), cross-checking against the public record to flag discrepancies, to generating NDAs and coordinating outreach. The differentiator: the agent doesn’t just read listings — it actually verifies them, and every NDA passes through human approval before it’s sent. Built to cut hours of manual screening down to minutes.

Built for a health & wellness ecommerce brand in Australia (anonymised per NDA): an AI agent that consolidates all FAQs, Q&A history, support email and community group into one knowledge base, then drafts replies in the brand’s exact voice — grounded only in approved sources, with citations. Every reply passes through human approval before sending; health-sensitive questions are always flagged for a person to handle. Integrates with the inventory system for real-time order lookups. One engine serving email, web chat and Messenger alike.

Built for an Australian online health brand (anonymised per NDA): a single dashboard that pulls figures from three disconnected sources — the storefront, the inventory & cost-of-goods system, and the accounting software — into one screen. The owner sees revenue, gross margin, net profit, the conversion funnel, sales channels, discount impact and revenue by region at a glance — every number computed from real data and reconciling to within 1% across all three systems. A "what the data already tells you" panel surfaces insights automatically: which month ran at a loss, how much discounting eats into margin, which product line is a hidden profit engine. It replaces the manual Monday-morning Excel stitch with a dashboard that refreshes itself.

A solution proposal for a top boutique hotel chain in Vietnam (hotels, restaurants & spas): one platform that pulls every guest touchpoint — reservations, front desk, restaurants, spa and travel — into a single shared guest profile every department can see. Two core problems: (1) AI handles inbound enquiries from OTAs, direct bookings and webchat — synthesising them and auto-notifying the right department to cut errors; (2) an on-property CDP replaces manual note-taking and scattered Zalo/Discord group chats, so every team has full context on the guest. Data stays with the client, two-layer security, role-based access. Presented as a 28-slide deck with demo screens.

A website for Hoan Hỷ Chay — a Vietnamese vegetarian restaurant in Saigon & Nha Trang, in the "Thiền vị" (meditative-taste) tradition: real vegetables and fresh mushrooms, no mock meat. A Vietnamese–English bilingual site with an editorial aesthetic: a natural-light still-life hero, a dish gallery, an 80+ item menu grouped by course, a brand-story page, a photo library and a press section. Built lean for the owner to run themselves — a foundation for SEO, Google Business Profile and online reservations.